How many times has this scenario happened to you? You launched a digital ad campaign, with a deal customers couldn’t refuse, your ads were perfectly optimized and your targeting was on point. The click-through rate was through the roof, and you saw an increase in web traffic to your home page. However, your conversion rate…
Businesses often struggle to understand how effective social media really is for the brand. How do you know when a social media campaign is working? To determine the success of your social media efforts, measurement and analytics are key. Keep…
In the digital age, it’s easier than ever to share content with users anywhere in the world. The Internet allows individuals, entrepreneurs and companies alike to broadcast information instantly via websites, apps or web-based software. With such…
The demands of social media on marketing professionals are high. With so many different platforms and so many ways to share content, it can be overwhelming to populate the 24-hour streams with fresh and upbeat messages every day…
The game is changing for marketers of businesses and brands across every industry, as trained professionals work to understand the impact of social media networks. Like style trends, traditional marketing tactics tend to circle back – just in a modern…
The scene for craft breweries and wineries is booming, which means the competition is fierce for tasting rooms, whether they offer wine, spirits or locally crafted beer. In a market that is quickly becoming more saturated, how can you drive more foot…