The end of the year means many things to many people, but for marketing professionals, it often means looking to the year ahead. Laying the foundation for a successful year begins early, especially when it comes to a promotion calendar…
With Black Friday and Cyber Monday just around the corner, retailers are scrambling to find ways to boost sales this season. While many businesses turn to traditional advertising, it’s vital in this day and age not to overlook social media…
It doesn’t come as a shock to most that the world of Social Media has become a pay-to-play space. Organic reach and engagement has seen a plummet since 2014 due to two main reasons; First, there’s simply too much content being published…