The end of the year means many things to many people, but for marketing professionals, it often means looking to the year ahead. Laying the foundation for a successful year begins early, especially when it comes to the promotion calendar.
According to Big Commerce, 51% of Americans prefer to shop online, and 96% of anyone who has shopped, ever, has made an online purchase. Those numbers are too big to ignore! So how do you capitalize off…
More tools for digital marketing and marketing metrics pop up all the time, but one company remains the go-to for Search Engine Optimization (SEO)…Google! Therefore, attention to Google Analytics and Google AdWords can give…
The last quarter of the year can be a critical time for all businesses as you prepare to close out the end of the year’s sales. While the last quarter of the year can mean the busiest time of the year, (especially for retailers) some industries find it the slowest time.
Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of each campaign, but the best information comes when you dig deeper into the data.
When marketers publish content or buy ads from Google or Facebook for their clients, what is it that we’re trying to accomplish? Well simply put – we’re trying to drive traffic to your website, where they can convert from a lead to a customer. “It’s quantifiable…
The social media landscape changes so rapidly that social media managers must study the trends every week – and sometimes every day – to keep up. The second half of the year is no exception. In the last few years, social media platforms…
With so many people cruising the Internet on their mobile devices, businesses can’t afford to miss out on these opportunities to draw more web traffic. Not only does it mean having a mobile-friendly website and ensuring it is optimized with keywords, but it also means…
The end of the year means many things to many people, but for marketing professionals, it often means looking to the year ahead. Laying the foundation for a successful year begins early, especially when it comes to a promotion calendar…
With the rise in digital marketing, it can be hard for brands to stand out and appeal to new customers. Even loyal customers are met with advertising messages at every turn, giving them a plethora of choices for each purchasing decision. That’s why…