Back to Basics:  Everything You Need to Know About the F8 Conference

With privacy on the mind of most consumers, Facebook announced some significant changes during their F8 conference in April 2019. Following the 2018 Cambridge Analytica investigation, Facebook made a promise to put meaningful content above all. Their first step to making good on that promise was the release of a new algorithm that prioritized content…

Cha-cha-cha-changes: How Google’s Discovery Campaigns Can Drive Consumers to Your Brand

Google’s Marketing Live event has come and gone but left us with several upcoming changes to the ad platform. All updates had a central theme of being responsible, being there, and being useful. So what does this mantra mean for your business? Google will continue to build on its targeted ads to ensure your ad…