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Category Archives: Lead Generation

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Measuring Digital Advertising Efforts and Setting Goals

Measuring Digital Advertising Efforts and Setting Goals

Digital Advertising, Lead Generation, Marketing StrategyBy briteideamarketingAugust 17, 2018

Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many kinds of advertising and marketing there are to pursue, it may be even more…

Social Trends to Keep up with in the 3rd and 4th Quarters

Social Trends to Keep up with in the 3rd and 4th Quarters

Lead Generation, Marketing Strategy, Retail, SEO, Social Media MarketingBy briteideamarketingJuly 16, 2018

The social media landscape changes so rapidly that social media managers must study the trends every week – and sometimes every day – to keep up. The second half of the year is no exception. In the last few years, social media platforms…

Creating a Brand Persona

The Importance of Creating a Customer Persona for your Brand

Lead Generation, Marketing Strategy, RetailBy briteideamarketingDecember 4, 2017

With the rise in digital marketing, it can be hard for brands to stand out and appeal to new customers. Even loyal customers are met with advertising messages at every turn, giving them a plethora of choices for each purchasing decision. That’s why…

Launching A Successful Social Ad Campaign for Major Sales

Launching A Successful Social Ad Campaign for Major Sales

Lead Generation, Marketing Strategy, Social Media MarketingBy briteideamarketingNovember 6, 2017

With Black Friday and Cyber Monday just around the corner, retailers are scrambling to find ways to boost sales this season. While many businesses turn to traditional advertising, it’s vital in this day and age not to overlook social media…

Data-Driven Social Media

Data-Driven Social Media: Proof Promotions Generate Leads on Social

Lead Generation, Social Media MarketingBy briteideamarketingSeptember 20, 2017

It doesn’t come as a shock to most that the world of Social Media has become a pay-to-play space. Organic reach and engagement has seen a plummet since 2014 due to two main reasons; First, there’s simply too much content being published…

Prepare for a Successful Q4 and Drive Sales Through the Holiday Season

Prepare for a Successful Q4 and Drive Sales Through the Holiday Season

Lead Generation, Marketing StrategyBy briteideamarketingAugust 31, 2017

The holiday season is a critical time for all businesses as you prepare to close out the end of the year’s sales. While the holidays can mean the busiest time of the year, some industries find it the slowest time. The following information and strategies…

Identify Quality Leads to Focus Your Marketing Efforts

Identify Quality Leads to Focus Your Marketing Efforts

Lead Generation, Marketing StrategyBy briteideamarketingAugust 23, 2017

Lead generation is an important way to keep new customers coming in, but not all leads are created equal. Brands often benefit from reaching out to consumers who have a vested interest in their products, but how do you find these eager individuals…

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