Q4 is here, and that means it is time to start your marketing budget planning for 2020. While a variety of factors may play into the success or failure of your business, your ability to create a budget and stick to it could be the key to survival. According to the Small Business Administration, half…
With new trends in digital marketing, there are endless opportunities to spend advertising dollars on digital marketing. Business professionals are looking for ways to invest in digital ad buys, ad retargeting and paid social media campaigns…
According to Big Commerce, 51% of Americans prefer to shop online, and 96% of anyone who has shopped, ever, has made an online purchase. Those numbers are too big to ignore! So how do you capitalize off…
We mentioned that social media brand influencers have become the most powerful way to build influence and grow a business. Usually an internet icon, brand influencers command the attention of upwards of 5 million – 30 million followers.
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not…
Businesses often struggle to understand how effective social media really is for the brand. How do you know when a social media campaign is working? To determine the success of your social media efforts, measurement and analytics are key. Keep…
With so many people cruising the Internet on their mobile devices, businesses can’t afford to miss out on these opportunities to draw more web traffic. Not only does it mean having a mobile-friendly website and ensuring it is optimized with keywords, but it also means…
Search Engine Optimization (SEO) means different things to different people. To some who are just starting to optimize a website, it can be a daunting and complicated task. To others who are leading the pack in digital marketing, SEO is their secret…
When it comes to attracting new customers and keeping existing customers engaged, your website plays a vital role. In the digital realm, it may handle everything from making sales and capturing email subscribers, to relaying the number of your…