Over the last several years, we have seen a rise in video as one of the most engaging content formats on social media. Video gives companies the ability to quickly introduce their brand or products with the help of attention-grabbing visuals and a narrative. As consumers have greater access to brands and a decreasing attention…
Pinterest usage has been on the rise since early April. More and more consumers are turning to Pinterest for shopping recommendations and finding new products. The platform has seen a 44% YoY increase in Pinners engaging with shopping Pins on the platform. Pinterest is full of e-commerce features that can help you drive traffic to…
The golden rule of retail is to meet your customers where they are. Facebook Shops gives businesses the ability to meet their customers on social with a seamless check out process. In May, Facebook began to roll out Shops for Facebook and Instagram, giving small businesses the ability to sell directly from their social media…
We won’t be the first or last to tell you how important social media images are. Whether it’s for a brand promotion, video, or even a meme, visual content rules social media. In the quick-scroll world of social media, your visual assets are often the first thing your audience sees. When you’ve invested in photoshoots…
No matter what industry or type of business you operate, an email list is an important part of a successful digital marketing strategy. An email list can help you share your story, promote your business, showcase your products, and share exclusive content while turning subscribers into customers. We’ve told you before that recurring revenue makes…
As we enter the next decade, we wanted to take a look back at some marketing campaigns that just missed the mark, because after all, Eleanor Roosevelt once said “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” Taking a look back will help you better understand why…