With new trends in digital marketing, there are endless opportunities to spend advertising dollars on digital marketing. Business professionals are looking for ways to invest in digital ad buys, ad retargeting and paid social media campaigns…
According to Big Commerce, 51% of Americans prefer to shop online, and 96% of anyone who has shopped, ever, has made an online purchase. Those numbers are too big to ignore! So how do you capitalize off…
With the membership economy growing more than ever in the last couple of years, there are few things more important than implementing a recurring revenue strategy into your business plan. Recurring revenue models not only give greater foresight into annuity cash flows as opposed to…
More tools for digital marketing and marketing metrics pop up all the time, but one company remains the go-to for Search Engine Optimization (SEO)…Google! Therefore, attention to Google Analytics and Google AdWords can give…
The last quarter of the year can be a critical time for all businesses as you prepare to close out the end of the year’s sales. While the last quarter of the year can mean the busiest time of the year, (especially for retailers) some industries find it the slowest time.
According to the National Retail Federation, 2018 retail industry sales grew between 3.8 and 4.4 since 2017. With social media reach on the climb, and experts keeping tabs on the constant state of change, consumers are confident as ever in making purchase decisions from businesses with…
We mentioned that social media brand influencers have become the most powerful way to build influence and grow a business. Usually an internet icon, brand influencers command the attention of upwards of 5 million – 30 million followers.
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not…
Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many kinds of advertising and marketing there are to pursue, it may be even more…
Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of each campaign, but the best information comes when you dig deeper into the data.