According to the National Retail Federation, 2018 retail industry sales grew between 3.8 and 4.4 since 2017. With social media reach on the climb, and experts keeping tabs on the constant state of change, consumers are confident as ever in making purchase decisions from businesses with…
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not…
Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many kinds of advertising and marketing there are to pursue, it may be even more…
Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of each campaign, but the best information comes when you dig deeper into the data.
When marketers publish content or buy ads from Google or Facebook for their clients, what is it that we’re trying to accomplish? Well simply put – we’re trying to drive traffic to your website, where they can convert from a lead to a customer. “It’s quantifiable…
Many different aspects of running a business have an impact on commercial success, but there is one piece of the puzzle that can make or break a company. That’s the company’s online reputation. Statistics show that modern consumers use the…
Businesses often struggle to understand how effective social media really is for the brand. How do you know when a social media campaign is working? To determine the success of your social media efforts, measurement and analytics are key. Keep…
In the digital age, it’s easier than ever to share content with users anywhere in the world. The Internet allows individuals, entrepreneurs and companies alike to broadcast information instantly via websites, apps or web-based software. With such…
On Monday June 25th, Texas Hill Country Wineries hosted their first annual Golf Tournament. BriteIdea Marketing was there not only as a hole sponsor the day of the event but on their journey to promote the ticket sales and event promotion in…
The social media landscape changes so rapidly that social media managers must study the trends every week – and sometimes every day – to keep up. The second half of the year is no exception. In the last few years, social media platforms…