According to the National Retail Federation, 2018 retail industry sales grew between 3.8 and 4.4 since 2017. With social media reach on the climb, and experts keeping tabs on the constant state of change, consumers are confident as ever in making purchase decisions from businesses with…
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not…
Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many kinds of advertising and marketing there are to pursue, it may be even more…
Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of each campaign, but the best information comes when you dig deeper into the data.