The last quarter of the year can be a critical time for all businesses as you prepare to close out the end of the year’s sales. While the last quarter of the year can mean the busiest time of the year, (especially for retailers) some industries find it the slowest time.
According to the National Retail Federation, 2018 retail industry sales grew between 3.8 and 4.4 since 2017. With social media reach on the climb, and experts keeping tabs on the constant state of change, consumers are confident as ever in making purchase decisions from businesses with…
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not…
Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many kinds of advertising and marketing there are to pursue, it may be even more…
Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of each campaign, but the best information comes when you dig deeper into the data.
When marketers publish content or buy ads from Google or Facebook for their clients, what is it that we’re trying to accomplish? Well simply put – we’re trying to drive traffic to your website, where they can convert from a lead to a customer. “It’s quantifiable…
Many different aspects of running a business have an impact on commercial success, but there is one piece of the puzzle that can make or break a company. That’s the company’s online reputation. Statistics show that modern consumers use the…